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Report of Publishing Industry in China 2017

2019-06-19 14:17:22
by International Publishing Journal Chinese Academy of Press and Publication

In 2017, both scale and profits of China’s press and publishing industry have registered steady increase. Operating revenue of book publishing has marked a higher growth rate while that of newspapers and magazines has remained stable. Total profit of publishing newspapers and magazines has stopped decreasing and started to grow. Operating revenue of printing reproduction has seen an increase in growth rate, revenue and profits of publications have registered a slowing growth rate and copyright export a higher one. E-journal,book publicating and printing reproduction have respectively ranked the top three in terms of operating revenue growth.


In 2017, China’s publishing, printing and issuing services (e-publishing excluded) have realized an operating revenue of 1.81192 trillion yuan, up by4.5% compared to that in 2016 with a total assets of 2.21654 trillion yuan, up by 3.0%; the total profit has reached134.43 billion yuan, up by 2.7%. According to the survey statistics from the Chinese Academy of Press and Publication,China’s digital publishing has gained 707.19 billion yuan of operating revenue in 2017, an increase of 23.6% compared to the previous year.


The Total Number of Book Publishing was Increasing


In 2017, 255,000 types of new books have been published nationwide, down by 2.8% compared to 2016; 257,000kinds of books have been reprinted, up by 8.4%; 9.24 billion pieces of books have been printed, up by 2.3%; 80.8 billion sheets have been used, up by 4.0%;total set price has reached 173.13 billion yuan, up by 9.5%. Operating revenue of book publishing has registered 87.96billion yuan with an increase of 5.7%and total profit has reached 13.75 billion yuan, up by 2.4%.



The Greater Influence of China themed books


China-themed books and mainstream media have continued to manifest their communication power. Over one million pieces of 17 kinds of China-themed books have been printed annually, taking up 29.3% of books printed over one million copies annually, and eight have even ranked among the top 10 in terms of copies printed. The 19th CPC National Congress report titled Secure a Decisive Victory in Building a Moderately Prosperous Society in All Respects and Strive for the Great Success of Socialism with Chinese Characteristics for a New Era has been printed with over 24 million copies in total. Over 5 million copies of The second volume of Xi Jinping: The Governance of China and over 7 million copies of Comprehensively Strengthen Party Discipline—Key Points of Major Theories 2017 have been printed. Three classics titled Red Crag , Red Star over China and Red Star over China (the teen version) have been printed above 1million copies for the first time. Books listed by the Propaganda Department of the Central Committee of the CPC and the State Press and Publishing administration as “Key China-themed books in 2017” have each been printed68,000 copies on average, 4.9 times of the average number of printed copies of books (14,000). Average printed copies of People’s Daily have seen continuous increase for three years in a row, ranking the first among newspapers. Printed copies of Reference News and Global Times on average have both surpassed 1 million. QS Theory has ranked among the top three in terms of journal printed copies. Printed copies of Zhong Guo Ji Jian Jian Cha have reached 1 million.Editions of Shi Shi Bao Gao for college students and middle school students have both made into the top 10 in terms of printed copies, and the former has ranked the first in terms of average printed copies.



Constantly Optimizing Publishing Structure


In 2017, 255, 000 kinds of new-type books have been published nationwide,down by 2.8% with total printed copies standing at 2.27 billion sets (copies),down by 5.6%. 257,000 kinds of books have been reprinted, up by 8.4%, with the total printed copies of 5.39 billion,up by 5.3%. Total printed copies of books for rent have reached 1.58 billion,up by 4.8%. Both number of types and printed copies of new books have decreased for the first time; varieties and copies of books reprinted have kept rapid growth, surpassing the varieties of new books for the first time. And their total printed copies have been 2.4 times of that of new books. Average copies of single kind of books reprinted have been 2.3 times of that of new books.Among 58 kinds of books with an annual printed copies over 1 million, 22are new books, taking up a share of37.9%. 36 kinds of reprinted books have a share of 62.1%.Varieties, total number of copies and proportion of textbooks has continued to decrease, while those of books on humanities and social sciences have kept increasing. Growth rate of varieties of books on science and technology (7.8%) has been higher than that of other books, but its growth rate of printed copies (1.2%) and proportion(2.9%) have remained comparatively low. This shows that efforts made to control number of book varieties and optimize publication structure have been effective, but it also shows that the capacity of original publishing still awaits improvement.


Large Growth Margin for Literature and Children’s Books


Publication of literature and children’s books has continued to grow. Local, classical and original books have become increasingly popular. In 2017, China has published 7400 million copies of literature books, up by 100 million and14.5% based on those in 2016, ranking among the first in 22 book varieties.Number of printed copies of 7 kinds of literature books has surpassed 1 million,two more kinds compared to last time. 8200 million pieces of children’s books have been published nationwide,up by 5.4%. 18 kinds of children’s books have printed over 1 million copies, more than 13 kinds the previous year. And 80 children’s books have printed over500,000 copies, more than 55 kinds the previous year, 48 among which are originally Chinese ones, taking up60.0%. 18 varieties of original literature and children’s books have printed over1 million copies, doubling the number of2016. Among those, Red Crag , No-brain and Unhappiness, King’s Dream and The Grass House , after tens of years, still enjoy great popularity. The “Mi Xiaoquan School Stories” has suddenly become popular with 12 books of the series making the list.



Continuously Declining of Traditional Newspapers and Periodicals


Traditional newspapers and periodicals have kept declining, but the profits have started to rise after falling. In comparison with 2016, in 2017 total copies of periodicals printed has dropped by 7.6% and total sheets printed by 10.1%,respectively 1.3 and 0.6 percentage points larger in the decrease margin.Printed copies of literature and art periodicals have continued to drop greatly, with their proportion in total periodical print constantly dropping.Periodicals in the area of philosophy,science and culture, education have continued to see increases in their shares. Periodical presses that have positively cut spending while exploring for new income sources have seen an increase of 6.6% in total profits. Total copies of newspapers have decreased by 7.1% with the total sheets down by15.1%, respectively 2.2 and 3.4 percentage points lower. National newspapers have seen a decrease of 0.8% in total prints, and professional newspapers reduce 3.3% with the smallest decrease in all kinds of newspapers and even a greater share in the entire pool. In 2017,thanks to enhanced information disclosure of listed companies, newspapers in the securities area have seen remarkable growth in operating revenue and profits. Some newspapers, with effects of account adjustment and subsidies,have seen great profit growth. These factors have pushed the profits of newspaper publication up by 24.6%.   


Larger Scale of Publishing Groups


Scale of publishing groups has further grown with higher concentration of the industry. In 2017, 118 publishing groups nation wide have realized 355.96 billion yuan of main business income, up by 8.58 billion yuan compared with 2016.Their assets have totaled 702.3 billion yuan, up by 48.97 billion and the total profit has reached 30.54 billion yuan, up by 920 million. Main business income of107 book publishing groups, newspaper publishing and issuing groups has taken up 79.7% of that of China’s publishing industry, up by 5.2 percentage points.Their total asset has taken up 90.8% of the whole industry, up by 6.9 percentage points, with their profits assuming 62.0% of the whole industry, down by 0.5 percentage point. 18 groups in totalhave enjoyed a total asset of over 10 billion.Total asset, main business income and owners’ equity of Phoenix Publishing and Media Inc, Anhui Publishing Group, Jiangxi Publishing Group, Hunan Publishing Investment Holding Group Company, Zhejiang Publishing United Group, Anhui Xinhua Distribution Group Holding Company and China Publishing Group Corporation have all surpassed10 billion yuan.


With publishing and media companies speeding up their efforts to getting listed, the core status of publishing has been cemented. In 2017, 6 publishing and media companies including China Science Publishing and Media Limited,China Publishing Group Corp andThinkingdom went listed, making theyear with largest number of companies listed. In the same year, 39 publishing and media companies listed in Mainland China realized a total operation income of 157.06 billion with an increase of 20.17 billion, up by 14.7%. Their total as set totaled 306.84 billion with an increase of 57.9 billion, up by 23.3%. The year saw a total profits of 22.37 billion,an increase of 5.31 billion and up by31.2%. It was the first time that they all achieved profits. Publishing and issuing companies have seen steady progress in main business. Income of issuance business took up an average 61.6% of their operation revenues, and publishing, issuance and printing in total took up 65.9% in incomes of these publishing companies,3 percentage points higher calculated with the same caliber. The status of distribution and issuance as the core business has been increasingly stronger.


Obvious Increase in the Belt and Road Copyright Output


The pace of exporting copyright has sped up and increase in copyright trade with countries along the Belt and Road has been obvious. In 2017, China totally exported 13,816 items of copyright,an increase of 24.1% and 17.8percentage points higher in growth rate, 19.1 percentage points higher than copyright import. Among those,12,651 were publication copyright, up by 29.0% and 18.3 percentage points,24 percentage points higher than publication copyright import. Copyright export to countries along the ”Belt and Road” including Vietnam, Thailand,Indonesia, India, Nepal, Kyrgyzstan,United Arab Emirates, Lebanon, Egypt,etc, became a highlight.


Total Volume of Publication Import and Export


In 2017, exports of books, newspapers,journals, audio-visual products,electronic publications, digital publications(games excluded) reached 21.784million copies (pieces, cases, pages),down by 0.2% compared to 2016 with a total amount of 107.649 million dollars,down by 2.2%. Among those, China’s publication export and import operators exported 18.727 million copies(pieces, cases, pages), up by 6.0% with a total amount of 61.88 million dollars,up by 2.4%. China imported 32.692 million copies (pieces, cases, pages) of books, newspapers, journals, audio-visual products, electronic publications, digital publications (games excluded), up by 4.8%. Total import reached 665.632 million dollars, up by 19.1%. Total import and export reached 773.281 million dollars, and that of export and import operators registered 727.512 million dollars, up by 17.4%. Their operating income stood at 8.55 billion yuan, up by2.8% while profits reached 220 million yuan, down by 22.5%.



Rapid Integrated Development of Publication


Integrated development of publication industry has yielded initial results,and new modes of knowledge-based service have kept arising. By the end of 2017, 20 key state-level integrated publishing labs have started operation,nearly a hundred research programs of integrated development have been carried out and a batch of path-blazing key projects of integrated publishing have seen initial effects. Key State-level Integrated Publishing Lab (Wu Han) has explored and started a “modern paper book” publishing and operation mode based on RAYS system, attracting over200 publishers. 13, 000 editors have participated in new-skill trainings and over 500 million copies of traditional paper books have been successfully connected to the system, creating nearly 300 million yuan online revenue.A series of programs including the digital content operation platform by China Publishing Group Corporation,copy-decision support system by China Industry and Information Technology Publishing & Media Group,five-in-one integrated operation center by Liaoning Publishing Group,Media Cube by Zhejiang Daily Press Group, Cloud Audio-Reading Platform by Migu Digital Media Co.Ltd, application of Internet of things in publishing and press by Chinese Media, “Sharing Bookstore” by Anhui Xinhua Distribution Group and ”Sharing Bookstore” by Xinhua Win share have made sound progress.


The national project of knowledge based services has gone into full implementation.By the end of 2017, 50 publishing houses have been appointed as pioneer providers of professional digital content. New service-providing platforms such as APP, Ximalaya, Wukong,Zhihu have prospered. Emerging publishing has realized integrated development of APP and traditional publication. An innovated service chain connecting lectures, audio books and book selling has been setup, which have sold over 90,000 books with a value of over 9 million yuan and over 16 million of registered APP users within 7 days of operation. More and more traditional publishers have started to explore integrated development and speed up transformation towards knowledge-based services.China Science Publishing and Media Ltd has also introduced digital platforms including “Science Library”,“Library of Medical Science” and Life week has tried to provide chargeable knowledge-based products, all well received by the market.


Growth of Various Categories


Four indicators-operation revenue,added value, total output and total profits-have been selected to appraise comprehensively 8 categories of press and publishing industry including book publishing, periodical publishing,newspaper publishing, audiovisual publishing, e-publishing, printing and copying, issuance and import and export by virtue of PCA (principal component analysis). Printing and copying,issuance and book publication have ranked the first three, the same with that in 2016. 

2019-06-19 14:17:22
by International Publishing Journal Chinese Academy of Press and Publication


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