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CPG's Role in the Chinese & International Cooperation

2017-06-08 09:26:12
by Yuanna Dou

Jiang Jun

Vice President of China Publishing Group

At 2016 The London Book Fair, Tan Yue, President of China Publishing Group (CPG), proposed two roles of the Chinese culture in the world  contemporary interpretation of the traditional culture and academic expression of China’s development path. The two points reflect the international features of Chinese contents and are based on the principle of CPG. While digging into the values of the fine traditional culture, we stick to rigorous academic attitudes and always tell of the development path of contemporary China. We’ve noticed in recent years that stories about contemporary China have drawn worldwide attention. As Chinese President Xi Jinping put it, “China is a participant in and a contributor to the international system, and also benefits from it.” What CPG is doing now is to interpret China’s fine traditional culture in a contemporary manner and demonstrate to the world China’s development path in an academic way. In other words, it is dedicated to catering for the global demand for Chinese contents and building a bridge that connects civilizations despite their differences in tradition, language, ideology and social system. 


To start with, please allow me to give an overview of CPG, a state-owned publishing group and also the largest trade and professional publishing group in China. Under its umbrella are a number of prestigious publishing companies that have made exceptional contributions Jiang Jun Vice President of China Publishing Group CPG’S ROLE IN THE CHINESE & INTERNATIONAL COOPERATION to China’s modernization drive and are widely acclaimed among readers, such as Chung Hwa Book Corporation with a history of 115 years, the Commercial Press with a history of 120 years, SDX Joint Publishing Company with a history of 84 years, as well as the People’s Literature Publishing House, the People’s Fine Arts Publishing House and the People’s Music Publishing House, all with a history of over 60 years. They have published numerous household publications including the global bestseller Xinhua Dictionary, which has sold 570 million copies and bagged two Guinness World Records last year. In 2016, CPG stayed at the top spot in China’s book retail market with a share of 7.34 %, an increase of 0.43% over 2015.


In recent years, digital technology has brought both opportunities and challenges to the global publishing industry, and is propelling far-reaching and profound changes especially in developed countries such as the United States and European countries. CPG has kept a close eye on the changes in the digital publishing market, and seized the development opportunities through constant efforts and innovations. Our digital publishing revenue surged from RMB 335 million in 2012 to RMB 1.272 billion in 2016. To build a “digital group” is a key development objective for the next five years. We believe that digital technology can boost exchanges and cooperation in the international publishing industry. A case in point is CNP eReading, a platform developed by China National Publications Import & Export (Group) Corporation (CNPIEC). With its English edition now available on overseas markets, the platform integrates more than 300,000 digital books in Chinese and foreign languages, 10,000 foreign electronic periodicals, 5 million articles and 27,000 hours of Chinese audio books. It covers more than 30,000 institutional clients in 200- plus countries and regions except those in Africa, including over 100 libraries in eight foreign countries such as the United States, Canada, Australia, New Zealand and Singapore, as well as nearly 300 libraries in China.


In addition, CPG attaches great importance to exchanges and cooperation with publishers around the world, and has had extensive and practical cooperation with renowned publishing organizations and companies like The London Book Fair. For a long time, Britain has been an important source for CPG to obtain and spread modern Western ideas and knowledge. For example, among the 500-plus world academic classics published by the Commercial Press under CPG, British authors and works account for 22.6%, or more than one-fifth. From 2005 to 2015, CPG purchased 725 copyrights from British publishers and sold 132 copyrights to them,with bilateral copyright trade of nearly USD 6.5 million. It has established partnership with a host of British publishers such as Oxford University Press, Cambridge University Press, Dorling Kindersley (DK), Bloomsbury, and Thames & Hudson, which have also shared the development fruits of Chinese publishingindustry. As far as I know, Oxford University Press owes one-fifth of its overseas revenue to the Chinese market and has maintained long-term and constructive cooperation in the field of dictionaries with the Commercial Press.


The London Book Fair has a unique influence in the international publishing sector and serves as a key platform for international exchanges and cooperation. Likewise, CNPIEC under CPG has hosted the Beijing International Book Fair (BIBF) for 22 years in a row. In 2016, the BIBF attracted more than 2,200 exhibitors from nearly 100 countries and regions, making the second largest book fair in the world. Here, I would like to take this opportunity to invite all publishers to attend the book fair in Beijing this August, and seek mutually beneficial cooperation with CPG and other Chinese publishing companies in such areas as copyright, book import and export, digital publishing, the Belt and Road Initiative, and investment cooperation.

2017-06-08 09:26:12
by Yuanna Dou


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