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A Brief Introduction to the Development of China's Publishing Industry in 2016

2017-05-26 09:14:48
by Yuanna Dou

Mao Yuansheng

President of International Publishing Journal


Distinguished guests, ladies and gentlemen,

It is a great honor for me to announce the release of the Report on the Development of China’s Publishing Industry in 2016 on behalf of the International Publishing Journal.

From this year on, the annual Report on the Development of Chinese Publishing Industry will be released at major international book fairs. By compiling the report jointly with authoritative publishing research institutes, data analysis companies and large publishing and distribution enterprises in China, we hope to give the international publishing community a better understanding of the development trends, market changes and readers’ demand in the Chinese publishing industry. The main contents of the report will be published in the English edition of the International Publishing Journal. Now, I would like to share some key data with you in the report.

China’s publishing industry has scored remarkable achievements in recent years. The industry’s revenue surged 48.68% from USD 221.2 billion in 2011 to USD 315.5 billion in 2015. In 2016, China’s market for book retailing registered a size of USD 10.1 billion, with 1,725,000 titles in total and more than 210,000 new ones. The total number of copyright registrations exceeded 2 million, an increase of 22.33% year on year.

In terms of development trends, sales of physical bookstores rebounded steadily, online bookstores developed fast, and emerging book sales channels cropped up; publishers continued to improve the quality of book varieties and the benefits of single variety; publishing enterprises adopted more flexible business strategies and development concepts; and new technologies such as big data, cloud computing and the Internet found wider application. All these are reshaping the landscape of the publishing industry.

The very key word of China’s publishing industry in 2016 is growth.

First, growth in new titles. About 210,300 new titles were published in 2016, an increase of 4.31% compared with 2015.

Second, growth in retail market. In 2016, the size of China’s market for book retailing reached USD 10.1 billion, up 12.3% year on year.

Third, growth in online sales. In 2016, China’s online book market registered a turnover of USD 5 billion, an increase of about 30% over the previous year, and physical bookstores posted sales of about USD 4.7 billion. This means that online book sales surpassed those of physical bookstores for the first time ever.

Fourth, growth in mobile reading. By the end of 2016, China had 680 million people reading on mobile devices and the size of the mobile reading market reached USD 460 million, up 1.5% and 3.9% respectively.

Fifth, growth in children’s books. In 2016, sales of children’s books grew 28.84% year on year, the fastest among all segments of the retail market. Children’s books accounted for 23.51% of total fixed-price book sales and contributed to nearly half of the growth of the entire market.

In addition, other segments such as literature, language and textbooks also posted a growth rate of above 10%.

Sixth, growth in the number of young book consumers. In China, young people aged 26 to 35 were the main consumers of books, and professionals had more specific reading objectives and were more willing to spend on books.

It is known that publishing industries around the world have something in common despite different development paths. The core mission of publishing is to shape a better future for mankind. Committed to building an international platform for information sharing, exchanges and cooperation, the International Publishing Weekly is ready to work together with publishers around the world to boost the development of the international publishing industry.

Thank you.

2017-05-26 09:14:48
by Yuanna Dou


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